Bachelor of Digital Business

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Specialized in E-Commerce

Program Overview

Our Bachelor of Digital Business specializes in e-commerce is a three-and-a-half-year undergraduate program, specifically designed to prepare students for the contemporary workforce and a global career especially for the emerging market. The program aims to equip students with an effective digital knowledge and a strong commercial grounding in business by combining theory and practice to build their understanding of business operation alongside the technology development. Students will not only gain analytical, technical, and practical skills, but also soft skills which are integrated into the curriculum in order to provide students with critical thinking, problem-solving, leadership skills and a global mindset so that they can apply their knowledge effectively in future career.

Learning Outcomes

Upon completion of this program, the students will be able to:

  • Identify problems and formulate business solutions using technology tools
  • Identify the consumer’s behaviors and needs
  • Recognize the innovative use of e-Commerce to develop competitive advantage
  • Identify key problems hindering successful communication
  • Communicate with customers effectively and ethically using electronic media
  • Develop technology tools and content strategies essential for running a business
  • Analyze branding and pricing strategies
  • Apply effective digital communications strategies and tools to boost business
  • Evaluate and propose necessary changes to transform the organization.

Future Career

  • Digital Marketer
  • e-Entrepreneur
  • UX/UI designer
  • e-Commerce
  • Digital Content Creator
  • Business Development Officer
  • Digital Project Manager / Product Owner
  • Digital Transformation Officer/Consultant

Program Structure

Foundation Year

Term 1

  • Personal Development & Critical Thinking
  • Linear Algebra -Computer Programming Fundamentals
  • Visual Art
  • IT Essential
  • English
  • Seminar On Emerging New Technologies 

Term 2

  • Information Literacy
  • Discrete Mathematics
  • Advanced Programming
  • Introduction To Networks (CCNA I)
  • Probability & Statistics
  • English
  • Seminar On Emerging New Technologies II

Volunteer (Optional)

  • KHoding Hero
  • CIV
  • CODE-C





Year 2

Term 1

  • Web Design
  • Database Design and Analyze
  • Business Communication
  • Graphic Design
  • Fundamentals of e-Commerce

Term 2

  • Web Application Development
  • Object Oriented Programming
  • Advertising and Sales
  • Small Business Accounting

Term 3

  • Software Engineering
  • UI/UX + Design Thinking
  • Marketing Research
  • Micro & Macro Economics
  • Career Preparation 



Year 3

Term 1

  • IT Project Management
  • Fundamental of Cybersecurity
  • e-Commerce Technology
  • Capstone Project I
  • e-Marketing


Term 2

Internship I

Term 3

  • Fundamental of Data Science
  • Research Methodology
  • Web Strategy & Consumer Behavior
  • Entrepreneurship 1
  • Principles of Management


Year 4

Term 1

  • Fundamental of Machine Learning
  • Entrepreneurship 2
  • Fundamental of Fintech
  • Digital Startup Project
  • Digital Transformation
  • Digital Communications Strategies


Term 2

Internship II